Brand Marketing: Why We Eat What We Eat

Are we branded for life? Brand marketing is a revolution in marketing as
well as a shift in how we view the world. Marketers create a world in
which objects have personalities. One cannot understand youth culture,
marketing, or our consumer society without an in-dept exploration of the
power of brand names. Use "Brand Marketing" for units in marketing,
business education, advertising and persuasion, and consumer education.
Learn about brand equity, brand and line extensions, co-branding, and
celebrities as brands.